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With Broadway theaters shut down during the pandemic, artists are turning to Clubhouse, a buzzy audio app often used for networking and virtual panels, to create free full-length musicals.
On her first day using the app in September 2020, Noelle Chesnut Whitmore — who was on furlough from her music festival marketing job — joined a Clubhouse room called "The Cotton Club." Created and led by singer-songwriter Bomani X, the room resembled a real-life jazz club experience where people virtually mingle and designated users act as the club's bartender and DJ. Participants were required to change their profile photos to a black-and-white image of their favorite jazz musician, tapping into Clubhouse's visual capabilities that are limited to user profile photos.
